DISPLAY BRILLIANCE

YOUR VISUAL MERCHANDISING TOOLKIT

^{You’ve landed here because:}

You are a new and passionate small retailer looking to transform your store into a captivating haven of style and charm, increasing your customers experience and in turn, your sales.

You want to learn how visual merchandising can help scale your retail business.

And make your store the one that your community always remembers.

IN A COMPETITIVE MARKET :

where first impressions matter, mastering the art of visual merchandising is not just a skill—it's a powerful tool that can elevate your brand, engage your customers, and ultimately boost your sales.

Designed with novice retailers in mind, my course Display Brilliance, is your definitive roadmap to creating irresistible in-store displays that captivate the hearts of parents and caregivers, turning curious window shoppers into loyal patrons

THE DISPLAY BRILLIANCE COURSE IS A COMPREHENSIVE TAILOR-MADE GUIDE

Into the enchanting realm of in-store merchandising and window displays so you can elevate your retail space and increase foot traffic, ultimately boosting sales and creating a memorable shopping experience for your customers

WITH EVERY MODULE, YOU'LL GROW IN CONFIDENCE

Transforming your store into a vibrant haven that not only showcases clothing, but weaves an enchanting narrative for your customers to explore.
Join me on this exciting journey of discovery, where you'll unlock the potential of your store space and create displays that are as delightful as the clothing you offer

MY STEP-BY-STEP APPROACH

Will take you on an immersive journey, unlocking the secrets of effective space planning and artful presentation. From selecting the right colour palette and arranging clothing ensembles that tell a story, to harnessing the magic of lighting and focal points, you'll acquire the skills to craft displays that breathe life into your store's personality and draw customers in like never before

This course is your key to mastering the art of in-store merchandising and window displays.

Get ready to make an impact, inspire awe, and create a shopping experience that leaves a lasting imprint on your customers. 

Based on over 35 years’ experience of baby & kids product buying followed by several years of interior design & space planning I know…

I’ve created the Display Brilliance to help you …

This course is more than just theoretical lessons, it's a hands-on experience, where you'll dive into practical exercises that mirror the challenges and triumphs you'll encounter in your own store.

HERE’S WHAT YOU’LL GET:

AN ONLINE SELF PACED COURSE MADE UP OF 6 MODULES PLUS DOWNLOADABLE SUPPORTING MATERIALS & AN ONLINE SUPPORT GROUP.

MODULE 1

MODULE 4

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DISPLAY BRILLIANCE

"Display Brilliance: Your Visual Merchandising Toolkit"
Is your exclusive ticket to unlocking the secrets of captivating displays and enchanting window showcases.
Imagine creating a store that not only engages customers but leaves them eager to interact. With this toolkit, you'll master the art of guiding customers seamlessly, conveying a consistent brand identity, and making unforgettable first impressions.
Dive into the psychology of colours, storytelling, and seasonal relevance, ensuring your displays stay fresh and aligned with trends. From interactive elements to hands-on activities, this program is tailored to YOU, the boutique owner ready for a retail revolution!

THE COURSE WILL LAUNCH END MARCH 2024

Modules will be fed at weekly intervals.

Register Your Interest Now to Receive Your Payment Link Once the Course Launches along with your unique login link 

HERE'S WHAT THE MODULES WILL LOOK LIKE:

An Introduction to Mastering In-Store Merchandising and Window Displays:

1. Understanding the Power of Visual Merchandising
   -The impact of visual presentation on customer experience
   -How well-designed displays can influence buying decisions
   -Transforming your store into an immersive shopping environment
2. Importance of First Impressions in Retail
   -The significance of creating a strong first impression
   -How visual cues affect customers' perception of your store
  -The psychology of entrance and storefront displays
3. Creating Buyer Personas for Your Store
   -Defining detailed customer personas for your store
   -Understanding the needs and aspirations of your customers
   -Tailoring displays to resonate with your target audience

Storytelling Through Displays

1.Curating Displays That Tell a Story
   -Crafting narratives that captivate and engage customers
   -Incorporating elements that convey a message or concept
   -Using displays to showcase product features and benefits
2. Creating Coherent Narratives with Clothing Ensembles
   -Building complementary clothing ensembles
   -Demonstrating how pieces can be mixed and matched
   -Using mannequins and forms to bring outfits to life
3. Evoking Seasons and Occasions through Visual Elements
   -Aligning displays with seasonal trends and holidays
   -Incorporating seasonal props, colours, and decorations
   -Creating a sense of urgency and relevance through displays

Space Planning and Layout Design

1. Store Layout and Traffic Flow
  -The impact of store layout on customer movement
   -Mapping out an efficient traffic flow for maximum exposure
   -Balancing between open spaces and product displays
2. Zoning Your Store: Creating Different Display Areas
   -Segmenting your store into themed zones
   -Matching displays to different sections of your store
   -Enhancing customer exploration and engagement
3. Balancing Aesthetics and Functionality
  -Harmonising aesthetics with practicality
   -Incorporating storage and checkout areas seamlessly
   -Creating an inviting atmosphere that encourages shopping

Colour Psychology and Theme Selection

1. Exploring Colour Psychology in Retail
   -Understanding how colours evoke emotions and moods
   -Applying colour psychology to create desired customer reactions
   -Selecting colours that align with your brand identity and products
2. Choosing a Theme for Your Store
   -Defining a central theme that resonates with your products
   -Infusing storytelling elements into your chosen theme
   -Using themes to create consistent and memorable displays
3. Harmonising Colours to Evoke Emotions
  -Mixing and matching colours for visual harmony
   -Creating colour palettes that evoke desired emotions
   -Enhancing product appeal through colour coordination

Crafting Eye-Catching Window Displays

 
1. Window Displays as Miniature Art Installations
   -Treating window displays as creative expressions
   -Telling a compelling story through window arrangements
   -Ensuring displays resonate with passer-by at a glance
2. Techniques for Drawing Attention from passer-by
   -Using bold visuals, contrast, and movement to catch eyes
   -Positioning key products or statements at eye level
   -Incorporating elements that create intrigue and curiosity
3. Rotating Displays to Maintain Freshness
   -The importance of updating window displays regularly
   -Strategies for seasonal and thematic rotation
   -Keeping customers engaged through dynamic window changes

Visual Merchandising Tools and Props

1. Incorporating Mannequins, Forms, and Busts
   -The role of mannequins in bringing outfits to life
   -Using different forms to display various types of clothing
   -Choosing appropriate forms based on your store's style
2. Effective Use of Backgrounds & Other Props
   -Using mirrors to create illusions of space and depth
   -Selecting appropriate backgrounds & store props to enhance products
   -Creating visually pleasing displays
3. Implementing Signage and Graphics for Communication
   -Using signage to convey messages and promotions
   -Incorporating typography and graphics for visual impact
   -Ensuring signage complements the overall aesthetic